The Concept Behind The Micronclean Logo

When we are in the process of creating a logo we need to keep in mind the present but also the future of the company, how far the company will grow, which is why we cannot limit ourselves to creating an illustration of what the company does as a logo, because we can create a logo that in a few years does not identify the company.

In the past we were only a laundry, but at present we are specialists in Cleanroom Products, Medical Devices, PPE/Industrial Workwear, and in the future we will be even bigger.

Therefore, when the Micronclean Logo was created it was with the intent of identifying the company and not explaining what the company does, and in this way, we are not stuck with a visual image that may fail to correspond with the actuality of a company.

Behind the creation of the Micronclean Logo, some questions and research were asked. The company's foundations, purpose and vision of the future were the basis of the Micronclean logo.

Purpose, Questions and Research

In the products and services provided by Micronclean we guarantee a strict level of cleanliness and measurable performance that meet the exacting standard that our customers expect...

• So, what do we have in common between the services we provide and the products we provide?
  
  A strict level of cleanliness.
   
• And, how can we measure the level of anything?
  
  Through a unit of measurement.

It was in this line of thought that the Micronclean logo was born.

Let's deconstruct Micronclean logo and understand the concept behind it.

Colours

Micronclean logo colours were chosen based on simple concepts.

Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. This is strongly associated with tranquillity and calmness. In heraldry, blue is used to symbolize piety and sincerity.

Grey is the colour of intellect and commitment. It is a diplomatic colour, negotiating the entire distance between black and white. Grey can be associated with stainless steel, which is one of the most popular materials used in cleanroom furniture.

Author
Cristiana Salgueiro
Graphic Designer